On another note, I find the inclusion of this section on the Steam Community FAQ for developers to be interesting:
Q: Can I use the Steam community to let customers know of non-Steam versions of my game?
A: In the game you ship via Steam, and in communications on Steam, you may only promote the Steam version and its availability via Steam, and not other distribution outlets. This applies both to full versions of your game and to content patches that change the existing version.
Source: Valve forbids developers to promote other platforms on Steam | GamesIndustry.biz
As well as its clarification:
“Regarding the updated language on the Steamworks Community FAQ; the general spirit of this update was to remind content creators that their Steam pages should not be used for certain activities such as for the promotion of a game’s exclusive availability on a competing platform, the promotion of an external download that circumvents Steam content policies, or the promotion of other activity that conflicts with the Steam Distribution Agreement,” a Valve representative said in a statement.
“The new language on the FAQ was not really the introduction of any new policy or policing that should concern the majority of those publishing on Steam, but more of a reminder of existing rules for a small number of developers exploring the boundaries of the existing policies.”
Source: Valve clarifies policy against using Steam to promote other versions of games | VG247
On the PCGW Discord two examples was mentioned that supposedly promoted the availability of a game on another platform, that being Chivalry 2 (which did it through the community hub of Chivalry 1, apparently), as well as Manifold Garden (which went Epic exclusive and created a forum thread to tell users about it).
The former I find more questionable (it’s another game entirely, after all) than the latter, however both are really good examples for discussion.
The clarification and everything though does further showcase how Steam is and wants to remain a closed platform where developers aren’t allowed to mention non-Steam versions.
This by itself is not necessarily a problem, and in fact is easily understandable, but it becomes slightly problematic from the perspective of a developer when community oriented features such as the discussion boards are (as I think they are) enforced, and not optional for the developers.
As a consumer and end user, the enforced nature of them is value added. But as a developer and/or publisher, the enforced nature means you have an uphill battle in trying to build an actual community elsewhere that doesn’t apply a gag order on the dev/pubs, as Valve doesn’t provide any actual options from what I can tell to easily link to external services or discussion boards.
So if you want to build your own community elsewhere you basically have to “compete” with the Steam discussion boards and their easily accessible nature through the client, I guess. And if you intend to engage with your users on the Steam discussion boards you have to remember that you always have a gag order preventing you from ever promoting a non-Steam version of the game (or a sequel of a game, I guess)…
It’s interesting food for thought.
@Kaldaien, you think we might technically be breaking that policy with the announcement of how Special K have moved elsewhere on Steam?
It’s not as if Valve really cares, I guess, but still funny in hindsight 